There is more than just a general sense employee satisfaction that
comes from feeling like you are working towards a larger purpose.
There are also the benefits—like being more creative.
Ask anyone that you know whether they would like to be more
creative in their lives, and you'd more than likely be hard-pressed
to find anyone that would answer, "No."
Like happiness, being more creative is another trait that the
vast majority of us would see as a positive addition to our lives.
And as we have already established that finding purpose in your work
can lead to happiness, let's look at how that can help us to become
more creative as well.
“When questions and
challenges get bigger and more substantive, then we see that
people rise up to them and become more creative in their
approaches to solving them,” explains Professor
Marjolein Lips-Wiersma, author of The Map of
Meaningful Work .
“What is interesting
is that when people see a bigger purpose, they start
to attribute their own meanings to it—or how it is
meaningful to them. This individual meaning motivates
creativity on a day to day level, but when a bunch of
individuals collaborate with that creativity it can empower
a bigger purpose.”
In another article in Forbes, looking at
The Science Of Happiness And The Creative Brain, it shows that
boredom and stress can have detrimental effects on people's ability to
think creatively. As both boredom and stress are contributing factors
to burnout, as mentioned earlier, the picture starts to become much
more explicit regarding the significance of employee happiness—and a
sense of purpose.
“It’s essential that
employees feel a sense of happiness and personal fulfillment
with their jobs. Empowering people to feel purpose in what
they are doing builds trust amongst colleagues, it sparks
creativity when contributing to problem solving tasks, and
is becoming an increasingly essential ingredient for any
successful organization,” says Monique Carter.