There is more than just a general sense employee satisfaction that
comes from feeling like you are working towards a larger purpose.
There are also the benefits—like being more creative.
Ask anyone that you know whether they would like to be more creative
in their lives, and you'd more than likely be hard-pressed to find
anyone that would answer, "No."
Like happiness, being more creative is another trait that the vast
majority of us would see as a positive addition to our lives. And as
we have already established that finding purpose in your work can lead
to happiness, let's look at how that can help us to become more
creative as well.
“When questions and challenges get bigger and more substantive,
then we see that people rise up to them and become more creative
in their approaches to solving them,” explains Professor
Marjolein Lips-Wiersma, author of The Map of
Meaningful Work .
“What is interesting is that when people see a bigger purpose,
they start to attribute their own meanings to it—or how it is
meaningful to them. This individual meaning motivates creativity
on a day to day level, but when a bunch of individuals collaborate
with that creativity it can empower a bigger purpose.”
In another article in Forbes, looking at
The Science Of Happiness And The Creative Brain, it shows that
boredom and stress can have detrimental effects on people's ability to
think creatively. As both boredom and stress are contributing factors
to burnout, as mentioned earlier, the picture starts to become much
more explicit regarding the significance of employee happiness—and a
sense of purpose.
“It’s essential that employees feel a sense of happiness and
personal fulfillment with their jobs. Empowering people to feel
purpose in what they are doing builds trust amongst colleagues, it
sparks creativity when contributing to problem solving tasks, and
is becoming an increasingly essential ingredient for any
successful organization,” says Monique Carter.