Do you think that you would be able to establish a long-term
emotional commitment to your work if you were constantly nagged by the
question of “what’s the point of all this?”
An employee can’t be expected to put their passion, determination
and hard work behind a cause, if they don’t know what that purpose is.
For years now, it has been a part of core business development for
companies to have a clear understanding of their purpose and to
communicate that purpose outwardly.
If you type “company core
purpose” into Google, you’ll be fed page after page of
business strategies on how companies can develop their core purpose.
But is that only for the benefit of external sources? What about the
employees? What about you?
Arguably, a company is only as strong as its employees' dedication
to that company. So ask yourself, how long would you be willing to
work at a company that didn’t have a clear purpose, nor took an
initiative to understand yours?
“I think that it is
critically important that employees understand what a
company's purpose is. If you want people to deliver their
best, you need to know them—and know what is driving them.
But they also need to know what is driving the company,”
explains Monique Carter, our Executive Vice President of People
& Organization here at Novo Nordisk.
“You need to give them a
sense of purpose and activate it, through the strategies you
set as a company and through the priorities and goals set by
organizational leaders. If you look at the people that
enter into a company and do well, they are the ones that
understand and are typically aligned with the core purpose
of the company,” she continues.