Considering the central nature that work takes in our lives, it is
perhaps no surprise that the experiences a person can derive from work
can significantly influence a positive or negative outcome of a
person's overall wellbeing.
Beyond satisfying base financial needs, a career can also
provide an individual with a sense of purpose, meaning, and
identity. But how do you define that purpose?
We posed this question to our P&O business partner at Novo
Nordisk in China, Eddie Guo, to not only get his personal opinion but
to also offer a global perspective on the idea of purpose.
"I think that
purpose-driven work has two layers of meaning. One is the
work, or more specifically, the result of the work—the
product or service that has a clear delivery, which brings value
to a customer or a patient. In this case, it's when an employee
understands that the work they do delivers on some valuable need
or is helping someone," explains Eddie Guo, P&O
Business Partner at Novo Nordisk.
layer is how individual purpose fits into the company,
and then further into our society. Metaphorically, you
could imagine society as like a life form, where every
individual has their own purpose, which goes beyond
our job titles or positions and contributes to the health of
this life form. Recently, this is becoming more and more
visible in purpose-driven workspaces—as companies begin to
support and activate external employee projects like running
clubs, volunteer work, etc. for the betterment of the
company community, and in part, society."
Purpose as a driver for employees is not a new concept, but it’s
clearly one that is becoming increasingly important. This need for
purpose-driven work - it seems - spans age groups, income levels, and
even borders, as Eddie’s account helps to illustrate.