Omni-Channel Engagement Manager -Beijing

Key Responsibilities

• Analyze patient and consumer journeys to identify key moments, unmet needs, conversion barriers and opportunities for improvement.
• Translate brand strategy, market insights and patient/consumer insights into actionable omni-channel recommendations and initiatives.
• Develop and drive integrated cross-channel initiatives aligned with business priorities, brand strategy and patient needs.
• Partner closely with Brand, Hospital, Private, Retail, E-commerce, Consumer Engagement and other cross-functional teams to strengthen channel integration and ensure effective execution. 
• Independently manage omni-channel initiatives from planning and stakeholder alignment through implementation and performance evaluation.
• Define and track initiative-level KPIs, leverage performance insights and recommend data-driven actions to continuously improve patient engagement, conversion and treatment continuity.
• Conduct cross-channel reviews, capture key learnings and explore innovative, practical and compliant approaches to improve business effectiveness.

What We Are Looking For

• Bachelor’s degree or above in Marketing, Business, Communications, Life Sciences or a related discipline. 
• Relevant experience in pharmaceutical marketing, consumer healthcare, omni-channel marketing, customer engagement or related fields.
• Strong product and brand thinking, with the ability to connect market and patient insights with business challenges and translate them into clear strategies and actions.
• Hands-on experience in integrated marketing, patient/customer journey management or cross-channel initiatives.
• Exposure to out-of-hospital channels such as Retail, E-commerce, O2O, Digital, Private Market or Consumer/Patient Engagement would be highly relevant.
• Demonstrated ability to independently drive complex initiatives and collaborate effectively across multiple stakeholders and functions.
• Strong strategic and analytical thinking, with the ability to identify opportunities, solve problems and make data-informed decisions.
• Strong ownership, execution and influencing skills, with the ability to drive results in a dynamic and cross-functional environment.
• Experience in obesity, chronic disease management or consumer health would be an advantage.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.