Head of Marketing

Novo Nordisk Hong Kong is seeking a Head of Marketing to join its leadership team and drive the expansion into metabolic disorders. 

We have been growing by double digits for the past several years and have recently launched our flagship once-weekly GLP-1 for weight management. The obesity market is rapidly evolving into a consumer-driven one, primarily driven by social media, giving rise to several creative opportunities to segment and win in this market. We are looking for someone who is as comfortable with creativity as they are with data. Someone who is proactive, ambitious, excited by the opportunity to work at a world-class company and lead a high-performing team and genuinely inspired by the challenge of driving change for patients impacted by serious chronic metabolic disorders. As part of this role, you will not only lead the function (marketing and commercial excellence), but also drive the development of our untapped Macau business and high-potential e-commerce and e-health channels. 

Join Novo Nordisk and be part of a company committed to improving lives and driving sustainable growth!

Key responsibilities

1.    Marketing 
•    Fully own marketing strategies and tactics to overcome market challenges and capitalize on market opportunities
•    Innovate & iterate based on market research, competitor analysis, industry trends and data 
•    Lead strategy and execution of new product launches, congress plans, sponsorships and campaigns
•    Own and manage team budget, ensuring optimal spending and allocation
•    Support annual forecasting processes with data-driven insights
•    Ensure all business and promotional activities comply with local regulations, business ethics and compliance requirements, company policies and SOPs
•    Build, develop and maintain good relationships with KOLs, government authorities, pharmaceutical experts, academic KOLs, local policy makers and key accounts to drive partnerships in key projects
•    Build systematic and strategic relationships with key internal stakeholders, cascade strategic plans and ensure follow-up on tactics, promote and engage in cross-functional and cross-geographical collaborations and best practice sharing
•    Fully own multichannel engagement with customers including external communications and digital channels (e-commerce, social media, AI, etc.)

2.    Leadership & Team development
•    Develop and lead the team through performance management, coaching & nurturing and continuous upskilling
•    Contribute to affiliate leadership as member of management team
•    Lead sales force training on product knowledge, ensuring sales teams are up to date on latest developments

3.    Business Development
•    Advise General Manager on business development initiatives (partnerships, acquisitions) and execute ongoing and future partnerships
•    Fully own strategy and sales execution for Macau business through direct responsibility of 1 sales representative from distributor
•    Fully own strategy and development of retail, aesthetic & e-health segments through direct responsibility of 0.5 Trade rep from distributor

4.    Sales force effectiveness & Business intelligence 
•    Drive data driven decision making in affiliate through development and roll out of appropriate tools and processes (dashboards, CRM system, etc.)
•    Improve sales force effectiveness through setting proper KPIs and incentives and monitoring performance

Qualifications
•    Minimum master’s degree in marketing, Business Administration, or a related field 
•    Fluency in both written & spoken English. Mandarin/ Cantonese not required, but nice to have
•    10+ years of relevant experience in commercial operations with majority in marketing
•    5+ years of experience in the pharmaceutical industry in commercial functions
•    Minimum 5 years of people management experience with proven success track record
•    Experience with digital marketing including social media
•    Consumer healthcare marketing experience is highly desirable. FMCG marketing experiences also desirable

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.