The Healthy Food Challenge is an initiative launched by Novo Nordisk
in collaboration with EAT. The purpose is to find, pilot and scale
solutions to prevent diabetes and obesity. Today, one in every 11
people in the world is living with diabetes, a figure that is
projected to rise to one in nine by 2045 unless action is taken.
Obesity is the largest modifiable risk factor for developing type 2
diabetes, and today more than 650 million adults and 120 million
children are living with obesity.
Food is the strongest lever to optimise human health. However,
one immense challenge facing humanity is to provide a growing world
population with nutritious, safe, and affordable foods. Unhealthy food
environments are one of the leading causes behind unhealthy diets and
socio-economically deprived areas are more likely to have limited
availability of affordable and healthy food. With this innovation
challenge, it is our ambition to advance healthy and sustainable food
environments for vulnerable people across the globe.
Sign up here