Diabetes is increasing at an alarming rate across the globe. In Novo Nordisk, we want to defeat diabetes. To do this, we must start with the most significant modifiable risk factors for diabetes - obesity. Addressing systemic food challenges is one way we can contribute to preventing obesity. That is why we, together with EAT, are launching The Healthy Food Challenge, inviting community stakeholders and private businesses to prevent obesity through solutions that advance healthy and sustainable food environments for vulnerable people. We will fund the three best ideas with up to $100,000 to pilot their implementation. Idea sharing starts March 2021. Sign up now to stay in the loop.
We are looking for innovative solutions that for example:
For the best chance of being chosen for implementation, ideas should:
We invite various organisations to join The Healthy Food Challenge. This includes, but is not limited to:
It is a requirement that the participating organisation who submit
the idea is not a profit-making business organisation. However,
these can be partners of the participating organisation in idea
development and implementation.
The challenge opens for ideas. Participants submit ideas for consideration on the online platform. It is possible for participants to see and be inspired by other ideas. It is also possible for participants to connect and collaborate.
A panel of experts reviews the ideas and selects 30 for further refinement and Action Work Group assembly. All idea submitters are notified of the status of their idea.
A panel of experts will review the top 30 ideas, and they will select the 10 most promising to be invited to the Bootcamp stage.
The 10 best idea teams will receive training from professionals to develop their ideas and finalise their proposals and pitches.
The 10 idea teams will pitch their proposals to an expert panel in an online pitch session. The expert panel will subsequently select 3 winning proposals that will be supported with up to US$100,000 each.
3 winning teams will implement their proposals.
The Healthy Food Challenge is an initiative launched by Novo Nordisk in collaboration with EAT. The purpose is to find, pilot and scale solutions to prevent diabetes and obesity. Today, one in every 11 people in the world is living with diabetes, a figure that is projected to rise to one in nine by 2045[1] unless action is taken. Obesity is the largest modifiable risk factor for developing type 2 diabetes, and today more than 650 million adults and 120 million children are living with obesity[2].
Food is the strongest lever to optimise human health[3]. However, one immense challenge facing humanity is to provide a growing world population with nutritious, safe, and affordable foods. Unhealthy food environments are one of the leading causes behind unhealthy diets and socio-economically deprived areas are more likely to have limited availability of affordable and healthy food[4]. With this innovation challenge, it is our ambition to advance healthy and sustainable food environments for vulnerable people across the globe.