In speaking with Diego about his daily work, he was adamant
throughout the interview that he felt his work felt a lot bigger and
more purposeful than if he was only responsible for driving the sales
number up. He expressed a sense of pride at feeling responsible for
providing the knowledge and solutions that individual doctors and
health care providers around the various states and regions of Brazil.
day-to-day basis, I am responsible for about 40
salespeople spread around the country, who together look
after the entire Brazilian market. Brazil is a large
country with many cultural, regional and economic
differences, meaning just having one solution for everyone
wouldn't work. So, together my sales team and I ensure that
the doctors in each state have all the information that they
need, as well as the solutions that fit exactly what they
need for their patients.
speaking with the doctors daily, trying to understand
the specific difficulties their patients are having,
and providing them with answers that make their
lives, and the lives of their patients, better."
It was evident in speaking to Diego that he is fully aware
of the classic view of a 'salesperson.' He knows that
traditionally this view doesn't entail taking responsibility for
providing life-changing solutions for people at the end of the
sales funnel. But to him, this is where things start to deviate
from the norm inside the walls of Novo Nordisk.
that when you think about sales, the first thing
that often comes to mind is, of course, selling stuff.
However, the way we see ourselves as salespeople here
at Novo Nordisk is not as people merely trying
to sell more products. We are much more driven
by taking care of lives.
It's my team
that handles the topic of obesity in Brazil, and when
you start to look at obesity as one of the main catalysts
for all the chronic diseases that Novo Nordisk works
to provide health solutions for, it's a big responsibility.
In fact, in my team, you could say that each employee is
responsible for more than 6000 lives, so it's huge. So you
can see that for us, for myself, it is more about the larger
purpose than it is about selling, you know?"