Changing Obesity™

Obesity is a serious, chronic disease that affects more than 650 million people1 around the world with a profound impact on individuals, families and healthcare systems. At Novo Nordisk, we are dedicated to making obesity a healthcare priority. Changing ObesityTM is our long-term commitment to improve the lives of people with obesity by changing how the world sees, prevents and treats obesity. 

Our focus areas are:



We work to build healthier environments to enable improved health

Bicycles in Copenhagen


We work to foster empathy for people with obesity and make obesity a healthcare priority

Bicycles in Copenhagen


We work to ensure people with obesity have access to science-based and comprehensive care

blood pressure measurement

Our actions

We are working independently and with our partners to advance medical management, prevention, education and advocacy, patient support and increasing access to care.

Examples of initiatives include: 

Rethink Obesity®

A comprehensive collection of materials and tools designed to help healthcare professionals support patients’ weight loss and management goals.

Learn more at

Truth About Weight®

An educational resource to help people with excess weight or obesity prepare for a conversation with their healthcare provider by offering information around the science behind weight loss as well as tools for assessing weight management history, motivations, and triggers.

Learn more at


The Awareness, Care and Treatment in Obesity Management – an International Observation (ACTION IO) Study is the first international study to investigate barriers to obesity management among people with obesity and healthcare professionals in 11 countries worldwide.

The ACTION Study has previously been conducted in the US and Canada.

Learn more about the US ACTION Study at

ACTION IO results will be published in May 2019.


The Obesity Policy Engagement Network (OPEN) facilitates national obesity coalitions to inspire countries to develop national obesity plans.

Cities Changing Diabetes

The public-private partnership programme Cities Changing Diabetes is a commitment to drive action against obesity and type 2 diabetes in cities on a global scale.

Learn more at



1. World Health Organization. Obesity and Overweight Factsheet no. 311. Available at: Last accessed: May 2018. 

Novo Nordisk's commitment to changing obesity - PDF thumbnail

Read more about our commitment to changing obesity.