Obesity is a serious, chronic disease that affects more than 650 million people1 around the world with a profound impact on individuals, families and healthcare systems. At Novo Nordisk, we are dedicated to making obesity a healthcare priority. Changing ObesityTM is our long-term commitment to improve the lives of people with obesity by changing how the world sees, prevents and treats their obesity.
Our three focus areas are:
We work to build healthier environments to enable improved health
We work to foster empathy for people with obesity and make obesity a healthcare priority
We work to ensure people with obesity have access to science-based and comprehensive care
We are working independently and with our partners to advance medical management, prevention, education, advocacy, patient support and increasing access to care. One of the most recent activities is the ACTION IO (Awareness, Care, and Treatment In Obesity MaNagement – an International Observation) Study. Learn more about the study results below, or scroll down to get an overview of other Changing ObesityTM initiatives.
What is ACTION IO?
ACTION IO is the largest study of its kind to investigate barriers to obesity care. It was conducted to generate a unique and comprehensive picture of the perceptions, attitudes and behaviours towards obesity management among people living with obesity and healthcare professionals.
What are the key results of
The results of the ACTION IO Study highlight the need for a platform of communication to help change how people with obesity and healthcare professionals manage, treat and support obesity and can guide collaborative actions to improve overall obesity care.
ACTION IO from the
perspective of a person living with obesity
Vicki Mooney talks about her journey of living with obesity and how the results of ACTION IO could positively impact obesity management for patients and healthcare professionals in the future.
Changing Obesity™ commitment film
A short film on why action is needed to drive change in obesity explained through the story of Bjarne Lynderup who is living with obesity.
A comprehensive collection of materials and tools designed to help healthcare professionals support patients’ weight loss and management goals.
Learn more at rethinkobesity.com
Truth About Weight®
An educational resource to help people with excess weight or obesity prepare for a conversation with their healthcare provider by offering information around the science behind weight loss as well as tools for assessing weight management history, motivations, and triggers.
Learn more at truthaboutweight.com
The ACTION Study has
previously been conducted in the US and Canada.
Learn more about the US ACTION Study at actionstudy.com
The Obesity Policy Engagement Network (OPEN) facilitates national obesity coalitions to inspire countries to develop national obesity plans.
Learn more at obesityopen.org
Cities Changing Diabetes
The public-private partnership programme Cities Changing Diabetes is a commitment to drive action against obesity and type 2 diabetes in cities on a global scale.
Learn more at citieschangingdiabetes.com
1. World Health Organization. Obesity and Overweight Factsheet no. 311. Available at: http://www.who.int/mediacentre/factsheets/fs311/en/ Last accessed: May 2018.