We are guided by the principle that the needs and experiences of the people we provide treatments for must be reflected in everything we do. This is what we mean by a 'patient-centred approach'.

Our approach is based on an evolving worldview where people with serious chronic diseases are no longer seen as passive recipients of healthcare, but as experts by experience. Through sharing their valuable insights into what it is like to live with a chronic disease, they can help us to improve the future of healthcare.

We put our patient-centred approach into practice through our Disease Experience Expert People (DEEP) framework.

DEEP members are individuals or their relatives living with a chronic disease such as type 1 diabetes, type 2 diabetes, obesity, non-alcoholic steatohepatitis (NASH) and atherosclerotic cardiovascular disease (CVD).

Their input guides every part of our care delivery model from how we research and develop innovative new treatments, to how we support individuals who use our treatments to achieve the best possible health outcomes.

We work with DEEP members on a range of different projects, including advisory boards, workshops, interviews and presentations. Depending on their profile, DEEP members fall into the four categories illustrated above.

If you are interested in becoming a DEEP member, please download our DEEP application form.

Download the application