We are guided by the principle that the needs and experiences of the people we provide treatments for must be reflected in everything we do. This is what we mean by a 'patient-centred approach'.
Our approach is based on an evolving worldview where people with serious chronic diseases are no longer seen as passive recipients of healthcare, but as experts by experience. Through sharing their valuable insights into what it is like to live with a chronic disease, they can help us to improve the future of healthcare.
We put our patient-centred approach into practice through our Disease Experience Expert People (DEEP) framework.
DEEP members are individuals or their relatives living with a chronic disease such as type 1 diabetes, type 2 diabetes, obesity, non-alcoholic steatohepatitis (NASH) and atherosclerotic cardiovascular disease (CVD).
As patients and advocates, DEEP members provide expert knowledge and insights into the needs, preferences and challenges of people living with serious chronic diseases.
To foster mutually beneficial partnerships with DEEP members, we follow the guidelines of the European Patients’ Academy on Therapeutic Innovation (EUPATI) and the Patient Partner project funded by the 7th Framework Programme of the European Commission. These guidelines set out six clear roles that people living with chronic diseases can take when engaging with healthcare companies and academia.