Considering the central nature that work takes in our lives, it is
perhaps no surprise that the experiences a person can derive from work
can significantly influence a positive or negative outcome of a
person's overall wellbeing.
Beyond satisfying base financial needs, a career can also provide an
individual with a sense of purpose, meaning, and identity. But how do
you define that purpose?
We posed this question to our P&O business partner at Novo
Nordisk in China, Eddie Guo, to not only get his personal opinion but
to also offer a global perspective on the idea of purpose.
"I think that purpose-driven work has two layers of meaning.
One is the work, or more specifically, the result of the work—the
product or service that has a clear delivery, which brings value
to a customer or a patient. In this case, it's when an employee
understands that the work they do delivers on some valuable need
or is helping someone," explains Eddie Guo, P&O
Business Partner at Novo Nordisk.
"The second layer is how individual purpose fits into the
company, and then further into our society. Metaphorically, you
could imagine society as like a life form, where every individual
has their own purpose, which goes beyond our job titles or
positions and contributes to the health of this life form.
Recently, this is becoming more and more visible in purpose-driven
workspaces—as companies begin to support and activate external
employee projects like running clubs, volunteer work, etc. for the
betterment of the company community, and in part, society."
Purpose as a driver for employees is not a new concept, but it’s
clearly one that is becoming increasingly important. This need for
purpose-driven work - it seems - spans age groups, income levels, and
even borders, as Eddie’s account helps to illustrate.