By Adam Pittard | Published 29 September 2017
Novo Nordisk prides itself on its patient-centred approach to business. This statement is brought to life in many shapes and forms – and not least by the employees living with the conditions which the company seeks to defeat.
Simone is one such individual. Her description of a life with type 2 diabetes together with heart disease is both candid and inspiring. By sharing her story, Simone hopes to encourage and support the many people who, like her, are fighting their own personal battles with chronic illness.
As a company that seeks to drive change to defeat diabetes and other chronic disease, Novo Nordisk is fortunate to benefit from the first-hand accounts of employees like Simone. Their experiences play an important role in guiding the support and innovation the company delivers to patients.
Most companies involve consumers as early as possible in the development of a new product or service. This just makes sense – and is a business critical success factor.
Can your peers help prevent type 2 diabetes? Henriette Curtz Jansen from Copenhagen municipality thinks so and shares how peer networks have been successful in Denmark.