Sustainable contributions from our profits
In financial terms our biggest single commitment is our annual donation to the World Diabetes Foundation (WDF). In 2009 the donations to WDF amounted to DKK 68 million.
Our community investments are focused on making a difference towards people with diabetes. They are long term business investments that make employees proud and build good relations with stakeholders.
Novo Nordisk contributions take many forms but are never used to generate sales of our products. And to ensure as high an impact as possible we are actively involved whenever possible in the planning, execution and/or follow up in our community engagements.
Our different contribution investments:
- Employee volunteering
- Free products
- Awareness raising
Throughout our history we have contributed part of our profits to community engagement. It is a core element of the way we do business and the support focus is towards sustainable solutions to specific needs of the people who depend on our products.
Read more on our Annual Report 2009 website about the sustainable solutions we drive or are involved in through contribution investments to improve the quality of life of the people we supports with our products and services.