Whenever a TakeAction! activity is carried out, the primary objective is to support a good cause; whether it is creating awareness of diabetes in the local community, supporting people with haemophilia in developing countries or maybe reducing CO2 emissions. TakeAction! is a vehicle of change.
But we make no secret of the fact that responsible business is good business. TakeAction! reflects what Novo Nordisk stands for, and moreover, the programme offers our employees a golden opportunity to make the company’s values make sense. Proud and strongly attached employees are of indisputable value for Novo Nordisk.

What do our employees and the beneficiaries say about the outcome?

Irina Grinchenko, QA & RA Manager, Novo Nordisk, Ukraine:

“TakeAction! means being ambassadors, bringing knowledge about diabetes and helping people in need. Moreover, it is a good example of a sort of "self-government" in the affiliate, because we develop and implement every TakeAction! activity ourselves. Employees learn planning, preparatory work and implementation of the processes 'on a large scale'. TakeAction! is a good 'induction training' for new employees who often look wide-eyed at such projects at the beginning and then become ravished with the outcome and idea behind; new people feel proud of the company they have just joined.”

Jacob Sten Petersen, Corporate Vice President, Diabetes Research Unit, Novo Nordisk, Denmark:

”The TakeAction! activities show that our employees have taken our Triple Bottom Line to heart making it more than just a company slogan. To be credible, our company’s social responsibility needs to be represented by each and every employee. I believe that many employees consider it as a great and somehow different teambuilding activity that actually changes something into the better for other people. I think this appeals to many employees.”

Neal Fitzpatrick, Associate Vice President, BioPharm Sales, Novo Nordisk, USA:

“The TakeAction! activities have taught us that by working together we can accomplish great things that carry over to the work environment as well. It demonstrates that we are a unique company and that we do make a difference in people lives, not only with our products but with our minds and hands as well. I think it has helped us retain our people because of how they feel about our organization and how we 'live our values'. It has also allowed us to have powerful memories that we can share for the rest of our lives.”

Philip E. De Rea, Executive Director, Camp Nejeda, US:

“Your volunteers accomplished an enormous amount of work and will directly improve the experience of our campers. Your past support helped us to make some noticeable changes around the for the 2008 season. On behalf of all the campers who leave Camp Nejeda with lasting memories and a positive attitude about living with diabetes, thank you!”

John de Jongh, Govenor the US Virgin Islands:

"The employees of Novo Nordisk exemplify a spirit of community that is truly impressive. On the heels of formalizing our partnership agreement to help fight diabetes in the territory, which is the fourth leading cause of death for Virgin Islanders, Novo Nordisk gave their own personal time to volunteer and help beautify the island. We are grateful for their efforts throughout the community today, and we are proud of their company mission to help fight and cure diabetes worldwide."