Perspective - May 2001
 
New studies target new markets
Originally launched as a niche product for a rare type of haemophilia, NovoSeven® is now a candidate to become the world's first general haemostatic agent.
 

Financial highlights
Sales in the first quarter of 2001 increased by 21%, where sales growth was realised within all therapeutic areas.

Performance in the first quarter of 2001

 

Access to medicines in poor countries
A complex problem with no easy solutions.

 
A new device
It is the ambition of Novo Nordisk to launch one new device each year. The latest one the family is innoLet®.
 
 

About Perspective

Perspective is published by Novo Nordisk A/S. Corporate Communications.
It is distributed three times annually to shareholders, press, business relations, employees and other interested audiences, in two languages.

Circulation: 38.000 Danish and 14.000 English copies. Editor: Peter Haahr. Text: Bryan Wilder, Nich Barfoed and Mike Rulis. Layout and graphic production: Corporate Communications. Printed by: Levison + Johnsen + Johnsen a/s - eco-certified printers. Photo: Jesper Westley ao. Web design: Araneum A/S.

Copyright: The publisher. Reprints of this publication are permissible with due acknowledgement to Novo Nordisk. However, to honour the publisher´s copyright, please inform the publisher of any reprints or copies. Address: Novo Nordisk A/S, Novo Allé, 2880 Bagsværd, Denmark Tel +45 4444 8888. Fax: +45 4444 2314. Email: perspective@novonordisk.com