Novo Nordisk wins design award for NovoTwist® needle

Novo Nordisk has been awarded a Good Design Award for NovoTwist®, the new needle designed for use with Novo Nordisk insulin delivery devices. The needle, which has a simple ‘just twist’ attachment and detachment, makes injection easier for people with diabetes.

The Good Design Award® (also known as G-Mark Award) from the Japan Industrial Design Promotion Organization is a mark of true quality and gives recognition to the uniqueness of NovoTwist®. Nearly 3,000 entries were narrowed down by the judging panel and NovoTwist® was selected for an award in the ‘Society – Medical Equipment’ section. Previous winners of the Good Design Award include Apple, Toshiba, Toyota and Nintendo.

The Good Design Award highlights the unique design features of NovoTwist®. The judges specifically commented that “Conventional screw thread needles can be difficult to attach and detach, especially for the elderly, as limited manual dexterity and hand strength make the circular motion of screw attachment/detachment challenging. NovoTwist® has solved this problem with a simple functional design with a push-and-twist needle attachment/detachment system”.

When used with FlexPen®, three out of four patients prefer NovoTwist® to conventional needles, and patients find NovoTwist® easier to use, less time-consuming and more user-friendly than conventional needles. These benefits may be important to people with diabetes who seek easier and more discreet methods of self-administering insulin.

“Given the general anxiety that some people with diabetes can suffer when using any injection device, the new developments with NovoTwist® are a big step forward in terms of user-friendliness,” says diabetes nurse Bärbel Sommavilla (Diabetes Education Center, Salzburg, Austria) who was involved in a key study assessing patients’ preference for insulin pen needles.

Novo Nordisk has a long tradition of innovative design. In 2005, the insulin pen NovoPen® 4 was also given a Good Design Award, and in 2007, the pen was winner of a red dot product design award. Last year, the NovoFine® Autocover® needle from Novo Nordisk was awarded a Medical Design Excellence Award.

About NovoTwist®

NovoTwist® comes in 5 mm (32G Tip) and 8 mm (30G), and its novel bayonet fitting allows the user to twist the needle onto the insulin device. An audible and tactile ‘click’ confirms attachment of the needle. An integral glue tower minimises the risk of needle breakage, and short, thin needles are designed to ensure effective insulin delivery and reduce injection pain and bruising. According to Sommavilla et al 2008, the needle is preferred by people with diabetes.

About the Good Design Award™

The Good Design Awards is a comprehensive programme for the evaluation and encouragement of design, organised by Japan Industrial Design Promotion Organization. The award’s parent organisation is the Good Design Products Selection System (commonly known as the G-Mark system), established in 1957 by the then Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry).

For more information on the G-Mark Awards, please visit

HQMMA/DV/1014/0063. November 2014.

FlexPen and NovoTwist