Our corporate brand
| The methods we use to drive change today are what we will be measured by in the future. We strive to achieve our goals through a unique system of beliefs and values that we call 'the Novo Nordisk Way of Management'. Our belief is that people with diabetes benefit from our operating as an enterprising, profitable company. Our value is that we insist on achieving our profits in an ethical and responsible manner with a clear focus on sustainability. These are moving targets, and we must be able adapt and change to maintain the global leadership we have worked hard to achieve. To this end we hold ourselves transparently accountable, and are governed by our Triple Bottom Line. The Triple Bottom Line is applied to all business areas; it balances our commitment to our shareholders, the environment and society. It's not just about making a profit, it's about how profits are earned: it's about proving change. |
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