Our business is to discover and market products which satisfy real needs - improving the way people live and work.

We find better ways to fight the burdens of disease and to provide sustainable biological solutions to industrial problems.

We shall be the best in our businesses and a challenging place to work.

We shall grow as an independent company making all important business, people, and policy decisions ourselves.

We shall pursue innovation in all our activities and aggressively build leadership positions in our markets.

We shall make Novo Nordisk our customers' preferred partner.

We shall deliver a competitive financial performance.

Accountable
Each of us shall be accountable - to our company, our colleagues and ourselves - for the quality of our efforts, for contributing to our goals, and for developing our culture and shared values.

Ambitious
We shall set the highest standards in everything we do and reach challenging goals.

Open and honest
Our business practices shall be open and honest to protect the integrity of the company and of each employee.

Close to our customers
We shall seek simplicity in all our business processes, share information, and push initiative as close to our customers as possible to release personal energy and to constantly improve performance.

Ready for change
We must foresee change and use it to our advantage. An ongoing dialogue between management and employees shall ensure that personal training and development activities strengthen our company and secure the employability of our employees preferably within Novo Nordisk.

Responsible neighbour
We shall all over the world conduct our business as socially and environmentally responsible neighbours, and contribute to the enrichment of our communities.

Organisation